Social Media Manager

Job Summary: Responsible for planning, developing, and managing ODL's digital content and social media presence, including preparing monthly content calendars, publishing content, improving account visibility and engagement, and introducing innovative strategies to strengthen the organisation's online presence.

Responsibilities of the Social Media Manager

1. Develop and manage ODL's monthly social media content calendar in line with the organisation's goals, activities, and communication priorities.
2. Plan and develop engaging content that communicates ODL's activities, programmes, achievements, and nutrition-related initiatives.
3. Manage and publish approved content across ODL's social media platforms, including Instagram, LinkedIn, and other communication channels.
4. Implement strategies to improve ODL's social media visibility, audience reach, engagement, and overall online presence.
5. Generate innovative content ideas and recommend creative approaches to strengthen ODL's digital presence and audience engagement.
6. Collaborate with the Graphic/Brand Designer to ensure consistency between content messaging and visual presentation.
7. Monitor social media performance and provide periodic reports on content reach, engagement, and account growth.
8. Monitor audience interactions and encourage meaningful engagement across ODL's social media platforms.
9. Ensure that all published content is accurate, appropriate, and consistent with ODL's brand voice and communication standards.
10. Coordinate content publication during events, campaigns, and other organisational activities, ensuring timely updates and coverage.